As the music business continues to question the value coming back to rights-holders from YouTube, the movie industry just made a historic pact with the Google-owned giant.
Paramount Pictures has launched a new channel on YouTube that allows users to watch hundreds of licensed movies, in full, for free.
As you might expect, there aren’t too many classics within the trove.
Why has Paramount – a subsidiary of MTV owner Viacom – taken this step? No doubt to capture some advertising revenue from an assortment of films which would otherwise go unwatched.
Source: Music Business Worldwide