“Content is king” may be an overused phrase in today’s media world, but the kind is more powerful than ever before, and the palace rules are changing. These days, content users and creators must navigate an ever-growing Web of intellectual property (IP) issues.Specifically, the interactive nature of the media content creation process has had a dramatic effect on IP rights of the participants.
Recently, significant changes in the nature of media content creation, content delivery methods, and celebrity status have contributed to shifts in the way content is created and monetized.Three IP leaders in the legal industry sat down with Inside Counsel to explore practical ways for companies to protect themselves in today’s rapidly changing media landscape.
Source: Inside Counsel