Aligning Incentives to Reduce Online Piracy

Last week, the movie industry, as represented by the Motion Picture Association of America (MPAA), announced an agreement with Donuts, operator of the .MOVIE, .THEATRE and .COMPANY domain names, among others, “to help ensure that websites using Donuts-operated top-level domains (TLDs) are not engaged in large-scale piracy.” This agreement is significant in two respects.

First, it aims at perhaps the most important target in terms of combating online copyright infringement: domain names engaged in large-scale piracy. And, second, it illustrates the potential for the increased competition that has developed over the last few years among new entrants into the domain name space to yield innovative new services.

Source: TheHill

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