Why Is Chinese Media Giant Tencent Spending Billions Investing in Major Music Companies?

It is tempting to envision Chinese media firms as the local equivalent of a familiar Western brand. That mindset imagines Weibo as the Chinese Twitter, iQIYI as the Chinese Netflix, and WeChat as a Middle Kingdom version of WhatsApp. The reality is usually more complicated.

Source: Why Is Chinese Media Giant Tencent Spending Billions Investing in Major Music Companies?

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