Pex has come a long way from when CEO Rasty Turek tried to build a Shazam for video. “It took me years to figure out how to do it technically, but there was no market for it,” he tells me. Turns out that the technology was perfect for spotting illegal usage of copyrighted songs. Now Pex will gain Dubset’s connections to tons of record labels and other rightsholders in what two sources close to the deal say is an acquisition priced between $25 million and $50 million.
Source: Pex buys Dubset to build YouTube ContentID for TikTok & more – TechCrunch