YouTube and the Fan Monetisation Model

How to describe YouTube? The now-15-year old video platform does not fit into a single box, but rather ticks all of them. Its positioning between consumer and business is a fascinating one, replicated in reach and capacity by no other platform. Despite its many run-ins with copyright over the years, TikTok has since mirrored its mediation strategy of a hands-off, apologise-later approach to content – to undeniable success.

Source: YouTube and the Fan Monetisation Model

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