After keynoting at Frankfurter Buchmesse’s opening press conference, WIPO chief Francis Gurry looks at the need for ‘a layer of data rights. When content is being created by something other than a human rationale, so the reasoning goes, how do we know whose intellectual property it really is? How do its rights work? To get it right down to the level of publishing, and old territoriality still prevail? Is anything other than world rights making sense?