The Rise and Fall of PledgeMusic ⁠— How Everything Went Horribly Wrong

In March of 2016, PledgeMusic acquired NoiseTrade and Set.fm. Both were direct-to-fan competitors competing for the attention of superfans, who spend big for their favorite music merchandise. The move made sense at the time, but these acquisitions may have been the first smoke signal of trouble.

Source: The Rise and Fall of PledgeMusic ⁠— How Everything Went Horribly Wrong

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