What Netflix’s ‘Bandersnatch’ paradigm reveals about the future of the music industry

What if you could choose the soundtrack to your favorite film or TV show? Or what if a movie on a streaming service could personalize its soundtrack algorithmically to your tastes – and monitor your consumption behavior to inform future curation? What would that mean for licensing?

Source: What Netflix’s ‘choose-your-own-soundtrack’ paradigm reveals about the future of the music industry

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