In the Race for Content, Hollywood Is Buying Up Hit Podcasts

Executives at Netflix, Amazon and Apple are spending wildly for content, which has created a sense of urgency among their rivals at broadcast networks and cable channels. And like their midcentury predecessors, they have been aggressive about buying up ready-made programming to fill their expanding slates. These days, that means podcasts.

Source: In the Race for Content, Hollywood Is Buying Up Hit Podcasts

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