Universal Music Group today adds a 20-plus-year industry veteran to its digital team, announcing that Jonathan Dworkin will join the company as its new senior vice president of digital strategy and business development. Dworkin, most recently the Chief Marketing Officer at MixRadio, will start in his new position May 16.
The hire is the latest move in the restructuring of UMG’s digital department since the surprise departure of its president of digital Rob Wells in February 2015. Dworkin, who held a similar role at Warner Music Group prior to his tenure at MixRadio, will report to UMG’s executive vice president of digital strategy Michael Nash, another former WMG exec who joined in late 2015.